HNC/HND Business

Table of Contents

1. Business Accounting
2. Economic Issues: An Introduction
3. Marketing: An Introduction
4. Managing People and Organisations
5. Using Software Applications Packages
6. Information Technology Applications Software
7. Analysing and Presenting Complex Communication
8. Business Culture and Strategy
9. Business: Graded Unit 1
10. Business Law: An Introduction
11. Economics 1
12. Economics 2
13. Preparing Financial Forecasts
14. Information and Communication Technology in Business
15. Behavioural Skills for Business
16. Statistics for Business
17. Business: Graded Unit 2
18. Business: Graded Unit 3
19. Business Contractual Relationships
20. Publishing on the Internet
21. eCommerce: Introduction
22. eCommerce: Systems
23. Corporate Information Systems

Marketing: An Introduction

This Unit introduces you to the basic concepts of marketing and marketing research. It explains the nature and purpose of marketing in both profit and non-profit making organisations and it introduces the concept of the marketing mix. You will consider organisations' product, pricing, distribution and promotional decisions in relation to changing market conditions, and you will examine marketing in terms of both consumer and industrial markets.

The Unit relates to the marketing of both products and services.

Marketing should be at the heart of all organisations, and you will consider marketing's pivotal role in relation to other organisational functions. The Unit also considers the role of marketing research and you will consider different methods of gathering primary, secondary, qualitative and quantitative data from internal and external sources.

Throughout the Unit you will be encouraged to relate marketing theory to specific types of organisations and to specific business situations. On completion of the Unit you will be able to explain the importance of marketing and marketing research to different organisations.

The Unit will be assessed by two separate written assignments which will be assessed under controlled conditions. Each assessment will take the form of a set of structured questions based on a case study or other stimulus material. Each assessment will last approximately two hours.