HNC/HND Business

Table of Contents

1. Business Accounting
2. Economic Issues: An Introduction
3. Marketing: An Introduction
4. Managing People and Organisations
5. Using Software Applications Packages
6. Information Technology Applications Software
7. Analysing and Presenting Complex Communication
8. Business Culture and Strategy
9. Business: Graded Unit 1
10. Business Law: An Introduction
11. Economics 1
12. Economics 2
13. Preparing Financial Forecasts
14. Information and Communication Technology in Business
15. Behavioural Skills for Business
16. Statistics for Business
17. Business: Graded Unit 2
18. Business: Graded Unit 3
19. Business Contractual Relationships
20. Publishing on the Internet
21. eCommerce: Introduction
22. eCommerce: Systems
23. Corporate Information Systems

Business Culture and Strategy

The Unit is designed to:

• enhance your understanding of the management theory relating to business culture, business strategy, and the management of change and
• improve your ability to provide practical advice on how to manage business culture, business strategy, and the management of change

The Unit has five Outcomes. The first Outcome investigates the process by which management can analyse the current relationship between the organisation and its external environment. The second Outcome address the problems associated with managing organisation culture. While in the third and fourth Outcomes you will have the opportunity to investigate how business strategy is managed. The fifth Outcome explores the management of change within organisations.

The content of the Unit will be kept relevant through the appropriate use of examples and by focusing the areas of study on organisations that are relevant to you. This should provide the flexibility required to study, as appropriate, organisations of different size, public and private organisations, and organisations operating in different markets.

For a successful completion of this Unit, you will be required to assess the strategy, culture and change of a particular organisation or organisations. To do this, you will be expected to apply the concepts you have learned during the course to the situation of the organisation concerned.